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Managing Your Components Brand in Uncertain Times: 3 Case Studies in 30 Minutes
Thursday, April 30, 2020, 1:00 PM - 2:00 PM EDT
Category: Webinar

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Social distancing requirements mean tradeshows, conferences, and other in-person events are cancelled for the foreseeable future, and slashed travel budgets and safety concerns may further delay a return to normal. Suddenly, many electronics companies’ primary means of showcasing their brand and promoting their products have been eliminated – leaving companies stranded and trying to answer “what’s next?”

This is a time when brands are made and lost, and a mis-step in brand management can have disastrous, long term consequences. But lost business doesn’t need to be inevitable. Brands that recognize the true plight of their customers and see “lemonade in the lemons” can take market share, grow mind share, and create companies that become truly memorable. Join Graham Kilshaw, CEO of Lectrix, to examine the Do’s and Do Not’s of brand management in a downturn, and learn how 3 companies emerged stronger from periods of uncertainty by successfully marketing themselves while their competitors lessened their own efforts. Sign up for this 30 minute webinar and also receive a valuable decision making tool for managing budgets in recessions.

Click here to register.