BEGIN:VCALENDAR VERSION:2.0 PRODID:-//jEvents 2.0 for Joomla//EN CALSCALE:GREGORIAN METHOD:PUBLISH BEGIN:VTIMEZONE TZID:America/New_York X-LIC-LOCATION:America/New_York BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:19700308T020000 RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:19701101T020000 RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU END:STANDARD END:VTIMEZONE BEGIN:VEVENT UID:c286627d9f458b881b933fdb70eaba4726 CATEGORIES:Webinar SUMMARY:Managing Your Components Brand in Uncertain Times: 3 Case Studies in 30 Minutes DESCRIPTION:
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Social distancing requiremen ts mean tradeshows, conferences, and other in-person events are cancelled f or the foreseeable future, and slashed travel budgets and safety concerns m ay further delay a return to normal. Suddenly, many electronics companies’ primary means of showcasing their brand and promoting their products have b een eliminated – leaving companies stranded and trying to answer “what’s ne xt?”
This is a time when brands are made and lost, and a mis-step in brand management can have disastrous, long term conseque nces. But lost business doesn’t need to be inevitable. Brands that recogniz e the true plight of their customers and see “lemonade in the lemons” can t ake market share, grow mind share, and create companies that become truly m emorable. Join Graham Kilshaw, CEO of Lectrix, to examine the Do’s and Do N ot’s of brand management in a downturn, and learn how 3 companies emerged s tronger from periods of uncertainty by successfully marketing themselves wh ile their competitors lessened their own efforts. Sign up for this 30 minut e webinar and also receive a valuable decision making tool for managing bud gets in recessions.
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