What’s Next for Marketing as the Pandemic Ends and Uncertainty Nears?
Wednesday |November 30 | 1 pm ET | Register Now

Marketing in the components industry has always been a challenge. The balance of ownership across manufacturers, distributors, and reps has often led to a seemingly disjointed effort that’s been difficult to measure success. But as the pandemic redefined what it meant to meet face-to-face and supply chain challenges created a bookings boom, the need for leads lessened for many. Now, new and old marketing tactics alike must adapt to reemerging and unknown challenges as the resolving supply chain crises collides with the specter of market uncertainty.

How should you balance long-term SEO initiatives with short-term lead generation? Are social media influencers establishing a footing in our technical industry? How can you best ensure your business emerges stronger than ever in market uncertainty? Join this ECIA and Lectrix discussion to discover what should be included in your 2023 marketing strategy.